WSJ.com – Chew on This: Hit Song Is a Gum Jingle
DeaconDavid’s comment: I’ve never heard of this being done before, but I like how this was done. It really works because the song is already a mainstream hit.
Wrigley plans to reveal that Chris Brown’s top-10 hit song “Forever” is a commercial. It’s an extended version of a new Doublemint jingle written by the singer and scheduled to begin airing next month for the green-packaged gum.
Tags: advertising, Chris Brown, Doublemint gum, Doublemint jingle, Forever song, marketing, Wrigley
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