Archive for June 18, 2008

Tiger! Say it ain’t so; you’re the only reason why I watch golf

June 18, 2008

Two days after I talked about the timing of the Nike Golf mental toughness ad campaign and told the world about how great Tiger Woods is comes the shocking news that he is going to have season ending surgery on his anterior cruciate ligament to repair his left knee and allow the stress fractures that he discovered in late May to fully heal.  I now know that Tiger held off on revealing his injuries to the public until after the US Open.  I fully understand that, because as soon as Tiger told the world that he is done for the season you can imagine that the guys who rely on Tiger to bring in the TV ratings for golf coverage all began to cry in their beer.  I for one only watch golf to see Tiger; and I know that I’m not by myself on that one.   I look forward to seeing Tiger pull of his Sunday miracles to win tournament after tournament.

Being a marketing and sales person myself I can imagine the impact on my product or service if my star endorser is out with a season ending injury.  Don’t worry EA Sports, I’ll still get my copy of Tiger Woods PGA Tour 09 when it comes out on August 26, 2008.  I play some of my best golf on that game!  In fact, since Tiger will be busy rehabing his knee, he might be up for getting beat on his own game.  Hey Tiger! Do you have XBox Live?  Are you up for that challenge?  You can let me know at david@deacondavid.com.

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Be Honest, We the People of the USA All Wish to be VIPs

June 18, 2008

“We are a nation that likes free stuff. And if we can bypass a line in order to feel privileged, we’ll do it.”

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