Archive for the ‘advertising’ category

Advertisers Get a Trove of Clues in Smartphones

March 11, 2009

Cellphones have a high potential for personalized ads, and advertisers place great value on the possibility.

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TIGER’S BACK!

February 25, 2009

I just watched Tiger Woods win his first match at the Accenture Match Play Championship.  Then I learned about the new Nike commercial that welcomes him back.  You have to check it out.  How appropriate. CLICK HERE to see the commercial.

DeaconDavid

Kid watching football asks mom, what’s erectile dysfunction?

December 11, 2008

Like countless football-watching fathers before her, she found herself strapped to the hot seat and faced with the question: “Mom, what’s erectile dysfunction?”

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Airline seeks bald men as walking billboards

September 10, 2008

Here’s a new way to market your brand.  Paint your logo on bald heads.  That’s what Air New Zealand is looking to do.  They want to put a temporary tattoo on the heads of bald men to generate awareness for their airline.  I think this story by itself is doing that.  Thumbs up to the marketing department for a zany idea.  You can check out the full story HERE.

DeaconDavid

The Marketing Of Michael Phelps Is A Long Term Plan

September 8, 2008

Michael Phelps has become a worldwide phenomen in what seems to be a few short weeks, but in reality the marketing plan for him has been in place for years.  I saw a very good article about the marketing of Michael Phelps in the the Daily Herald.  You can read it for yourself by CLICKING HERE.

I found it interesting that even though it looks like everything went according to plan his marketing team is concerned about overexposure for him now.  I also like the fact that he post to his own Facebook page, where he has over 1.5 million “Phans”.  What I really want to know is, is he a Christian?  I’ve seen a couple of different answers online to that question, but no official stance.  Hey Michael Phelps, if you want to promote your Christianity, I have a way for you to do it and let God get the glory for blessings you have received and for the blessings yet to come.

DeaconDavid

Eva Mendes Goes Topless In A Calvin Klein Commercial

August 5, 2008

I have read that this commercial has been banned because of the brief nipple slip by Eva Mendes.  That’s a shame, but I bet this commercial will generate a lot of buzz for Calvin Klein and Eva on the web just because it was banned.  Yep, I’m helping with the buzz.  Buzz on! If you have a comment please let me know what you think.

I found it interesting…I hope you do too

DeaconDavid

WSJ.com – Chew on This: Hit Song Is a Gum Jingle

July 28, 2008

DeaconDavid’s comment: I’ve never heard of this being done before, but I like how this was done. It really works because the song is already a mainstream hit.

Wrigley plans to reveal that Chris Brown’s top-10 hit song “Forever” is a commercial. It’s an extended version of a new Doublemint jingle written by the singer and scheduled to begin airing next month for the green-packaged gum.

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