Posted tagged ‘marketing’ – Chew on This: Hit Song Is a Gum Jingle

July 28, 2008

DeaconDavid’s comment: I’ve never heard of this being done before, but I like how this was done. It really works because the song is already a mainstream hit.

Wrigley plans to reveal that Chris Brown’s top-10 hit song “Forever” is a commercial. It’s an extended version of a new Doublemint jingle written by the singer and scheduled to begin airing next month for the green-packaged gum.

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Golf Marketing K(Needs) Tiger Woods

July 3, 2008

I saw an article today in the sports biz section of MSNBC, CLICK HERE, that talks about how golf and the various sponsors that Tiger Woods has are all losing millions of dollars because of Tigers absence.  I knew when Tiger announced his season ending surgery that this was going to shake up the marketing world of golf.  You can see my previous blog entry HERE

As Nike, Gatorade, Buick, EA Sports and others feel the fallout from Tigers surgery the other golfers on the pro circuit are probably glad that their chances of winning have increased drastically.  No disrespect to the other golfers, but I have seen Tiger do his thing too many times to say that not having him on the golf course won’t make a difference.

I found it interesting…I hope you do too

David Taylor aka DeaconDavid

Illinois Gaming Board fines casino $800,000

May 20, 2008

Hollywood Casino, gets fined for marketing to the equivalent of the do not call list for gamblers.

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Forget Evian or Vitaminwater: Holy Drinking Water

December 12, 2007


(My comment – Can you believe this? I’m all for promoting Jesus Christ, but this may be going a little too far, then again…)

Spiritual Water is purified municipal water, sold with 10 different Christian labels. The Virgin Mary bottle, for example, has the Hail Mary prayer printed on the back in English and Spanish.
It is blessed in the warehouse by an Anglican or Roman Catholic priest.

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