Posted tagged ‘Wrigley’

WSJ.com – Chew on This: Hit Song Is a Gum Jingle

July 28, 2008

DeaconDavid’s comment: I’ve never heard of this being done before, but I like how this was done. It really works because the song is already a mainstream hit.

Wrigley plans to reveal that Chris Brown’s top-10 hit song “Forever” is a commercial. It’s an extended version of a new Doublemint jingle written by the singer and scheduled to begin airing next month for the green-packaged gum.

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